How do I format my content title and description?

Your submission must adhere to the following guidelines to be approved by TakeLessons.

Have a great idea for a video or group class? Now it's time to share it with students. The title alone should give the student a clear idea of what they will learn by watching your video or attending class. The description should provide further explanation of what the student should expect to learn or practice in class. 

While writing your title, consider the following:

  • Keep it short and sweet
  • Use verbs and calls to action
  • Make it result driven and practical
  • Try to quantify what the student will learn for video titles
  • Avoid mentioning the level and subject - we display that info for you!
  • Capitalize only the first letter of each word (excluding the, an, a, in, etc.)

Your title should quickly tell the student what they may learn. Be sure to include a call to action so the student understands the content is interactive, and they will be able to participate or practice along.

Example verbs are “Practice,” “Perform,” "Play," "Learn," and “Incorporate.”

The following information should be omitted from your title:

  • Level
  • Subject
  • Duration 

We already display this information for you.

Title example:

Not-So-Great Title: Ukulele Chords 1

Improved Title: Learn New Ukulele Chords or Practice Easy Ukulele Chords

 

While writing your 3-4 sentence description, consider the following:

  • Speak directly to the target audience in the second person - "In this class, you will learn..."
  • Clarify what the student can expect
  • Identify a pain point that you will address
  • Keep it benefit-driven
  • Touch on the bigger “why”
  • Avoid talking about yourself - "I will teach you..."

Your description should clearly explain what the student will take away from your class in 3-4 sentences. Be sure to explain the activities you will lead in your video or class. Avoid talking about yourself, and reread your work from the perspective of the student. Your description must be written in full, complete sentences. 

Note: Class submissions will be rejected for any grammatical errors or missing capitalizations.

 

Class description example:

Class title: Practice Easy Ukulele Chords

In this class, students will learn and practice easy chords on the ukulele with an expert instructor. <<Teacher name>> will lead students through exercises to improve their speed and agility while playing. These exercises are designed to build muscle memory while transitioning between chords. Students will leave class with helpful tips to continue improving after class and unlock 100s of songs with just a few, easy chords.

Video description example:

Class title: Learn 25 Animal Signs

In this video, Sarah will teach you 25 common animals in ASL. Watch until the end to learn how to ask "What is your favorite animal?" and "May I pet your dog?"